The Brooklyn Arm of Starbucks Assignment Example | Topics and Well Written Essays - 1250 words

The Brooklyn Arm of Starbucks - Assignment ExampleBelow are the proposed stepsPre-advertising campaign agreement the expectations of the target audience is of prime importance. We plan to conduct a random-sample research (http//en.wikipedia.org/w/index.phptitle=Sampling_%28statistics%29&oldid=226589926 ) on what the Brooklyn plurality expect at Starbucks. For example, they could want a particular flavor peculiar to them. This will help us to have a strong base on which we can build our branding.Re-brandingStarbucks already has a strong brand image. We intend to capitalize on it and give it a regional twist to make the subdivision an instant success. For this, we plan to work on a new profile, specifically catering to Brooklyn, a new tag-line, and a new menu card. With our pre-advertising campaign, wed also be able to suggest new flavors found on the peoples opinions.Media PlanAd CampaignsPrior to the launch of the branch, we plan to use modes such as flyers and pamphlets that coul d be given out at busy eat-outs, malls and former(a) areas where people meet.Print AdsPrint reportments have a longer shelf life and people retain information very well. Two weeks before the launch, along-side the pamphlets and the flyers, we could advertise in the local dailies.LaunchWith the campaigns people will be aware of the date, time, and location of Starbucks Coffee new branch launch.ScheduleThis section describes the project timeline.S.No. degreeScopeTimeline1. manakin IConduct a pre-advertising campaign to understand the communitys expectations.August 2008 - October 20082.Phase IIRe-brandingOctober 2008 - November 20083.Phase IIIAd campaignsDecember 20084.Phase IVLaunchJanuary 2009Resource DistributionThis section will describe the project team... Starbucks already has a strong brand image in radical York and plans to capitalize on the same in making its new branch a success. For this, Starbucks requires a local Advertising Agency to work out a complete brand building p lan for its launch.We have catered to several clients at Brooklyn by researching and understanding the community. All our projects print and electronic, have been great successes. Our strength lies in our team of brilliant advertising professionals.Understanding the expectations of the target audience is of prime importance. We plan to conduct a random-sample research (http//en.wikipedia.org/w/index.phptitle=Sampling_%28statistics%29&oldid=226589926 ) on what the Brooklyn people expect at Starbucks. For example, they could want a particular flavor peculiar to them. This will help us to have a strong base on which we can build our branding.Starbucks already has a strong brand image. We intend to capitalize on it and give it a regional twist to make the branch an instant success. For this, we plan to work on a new profile, specifically catering to Brooklyn, a new tag-line, and a new menu card. With our pre-advertising campaign, wed also be able to suggest new flavors based on the peop les opinions.We plan to outsource the pre-advertising campaign to a local marketing research co