You’Re a Contract Painkiller

In You Are a Contract Painkiller (1997, p. 111), author Maureen Littlejohn makes extensive use of personification to describe the functioning of Aspirin in our body, its various properties to fight pain, and its evolution over the years. Littlejohn describes how Aspirin claimed celebrity status as one of the world’s most popular, inexpensive painkillers by relieving headaches, sprains, blows, burns, swelling and fever. Furthermore, she added that Aspirin could also be used to reduce the risk of stroke and heart attack.The author supports the main idea by describing how the aspirin when taken with a modest stream of water or ginger ale, passed to the stomach through the esophagus and undergoes a series of chain reactions to disable the enzyme that converts the acid in cell membranes into prostaglandins (responsible for the pain). In a similar fashion it also helps bring fever down. Moreover, the author gives a brief history about the evolution of the modern day Aspirin from alm ost a thousand years ago when Hippocrates first discovered the property of willow leaves to help relieve pain.The author concludes the essay by highlighting the useful properties of Aspirin and the various ailments it provides relief from. â€Å"You have achieved renown by destroying headaches but you are equally effective in countering sprains, burns, or blows. † (You Are a Contract Painkiller, 1997, p. 112). According to me, this sentence sets the tone for the entire essay. It describes the purpose of using Aspirin and the different ailments that it provides relief from. It basically highlights why and about what the essay is written.It furthermore, sets the stage to write details about the composition and mechanism of Aspirin and also the various ways by which it has meliorated our lives by relieving pain. It puts the entire essay in perspective. â€Å"In the 1800s, two Italian chemists confirmed that willow bark contains one of your main ingredients, the antipyretic (fev er-reducing) salicin. A Swiss pharmacist then found that meadowsweet, a shrub in the spirea family, has ever more of the magic substance than willow bark.In 1893, Felix Hoffmann at the Bayer AG Chemical Works in Germany purified and stabilized you, and that’s when your first claimed celebrity status as one of the world’s most popular, inexpensive pain relievers. † (You Are a Contract Painkiller, 1997, p. 111). The reason I chose this quote is because, it provides a lot of credibility to the essay, by describing how the Aspirin has evolved and also, it gives a perfect example why Aspirin has become so popular all over the world. By describing its formation and development, it gives an overview about what makes Aspirin what it is today.The main idea of this essay revolves around the painkiller called Aspirin. The purpose of this essay is to describe the remarkable properties of Aspirin, to help relieve from different types of pain, and how Aspirin has formed and th e mechanism by which it provides instant relief from the pain. This essay is written for a general audience, to educate them about the useful benefits of aspirin followed by providing detailed information about how an aspirin works to provide relief.This would help people to better understand the pros and cons of aspirin and erase any misconceptions. I really like the way how Littlejohn has written the essay. By using personification method, she has depicted the various aspects of Aspirin in an interesting way rather than just quoting some scientific facts about it. By this, it has really help understand the overall functioning and mechanism of an aspirin in an uncomplicated way.

Politics In India Essay

Democracy is defined as ‘The Government of the people, for the people, and by the people’, but there are many challenges facing democracy in many countries  across the world. India is a perfect example of a nation that is ‘fully democratic’ even as it develops and faces several challenges. This paper is divided into two different parts showing the problems facing Indian Democracy. The first part briefly talks about the Inequality among peoples in India. Inequality is also divided into three main categories such as Geographic, Social and Demographic. The second part is an approach to identify the problem of corruption among political leaders and discussing the development of criminalization of politics. One of the major issues facing Indian democracy today is Inequality among the citizens of India, weather it is Geographic Inequality, Social Inequality, or Demographic Inequality. First of all, Geographic inequality occurs when a government and citizens of different regions have unequal parliament representation. Geographic inequality is a big issue India is facing today because of its uneven density of representatives per population (D.Joshi, 2012,402). Geographic inequality also occurs when the party they are  choosing does not represent voters in a district. In statistics it showed that, in 2009, India’s 543 LS constituencies averaged 14.9 candidates, but only one representative was elected by each district (D.Joshi, 2012, 402). The statistics showed that it was only half of the voters in every constituency with no representation at district level. Another big issue Indian democracy is facing is Demographic Inequality, this type of inequality occurs when the government of the nation fails to reflect the class, gender, age, ethnic, religious and ethnic makeup of its population. One of the things that D.Joshi points out (2012) is that elderly people in India are over – represented and young people are twice as under- represented in India. However, the greatest inequality a country could have is less female representatives. Increasing female representatives in India could help them reduce gender inequality. India is a nation where discrimination against women is widely spread across the country, whereas men are considered a source of income and prosperity. With lack of women education and power, the nation is facing a devastating challenge’s towards its democracy. In some areas of India, women are not allowed to participate in any voting elections. Moreover, the third type of Inequality that Indian democracy is facing is social inequality. Although, every person or citizen in a democratic society has the right to vote or fight elections, but in some nation’s like India, only rich upper class citizens have the chance to win the elections. Also, upper class people are usually elected as representatives who make the law and frame policies that only favor’s them. Furthermore, another challenge Indian Democracy facing today is the caste system among the people. In India, upper class Hindus make promises using voters as a tool to gain power in an election. However, low caste majority are usually forced to participate in an electoral process. Unfortunately, the ‘social class system in India is based on the notion of purity and pollution in which upper class does not interact with [equal rights] with the low castes’ (Anwar, 2012). It neglects the rights of citizens for having freedom of expression, right to elect their own representatives, freedom of religious practices and other rights in a democratic state. Moreover, because Indian population is so large and it is a diversely mixed society, people in India have wide identity available to them. Manor (1996) stated that, ‘there are [various] types of caste identities, religious identities and identification with clans and linages’ (463). As a result of having various types of identities, tensions among these groups become strikingly high and could tear a democratic institution apart. An example will illustrate how this could have an impact in Democracy. In an election in India in 1971, conflict and anger widely spread, after the state government made an unjust treatment. A party representing swept winning ten seats in the parliament but political leaders started to bargaining the movement and after few years, people shifted their concerns to other member’s identities such as caste and class. Keeping in mind their identities, the congress party won every seat in the parliament Despite the wide identity available to the citizens, there is also another issue that follows this problem’s; this includes the discrimination on minorities, undermining order and development. Discrimination against minority groups can trigger the demand for justice. However, evidence in recent studies has showed that there is a declining influence on caste system in Indian politics. Political corruption and inefficiency is another severe problem Indian democracy is facing today. In a study that showed, 20- 33 percent of middle class citizens had to pay ‘ a bribe for getting a service or getting out of problem with a government agency’ (Jefferlot, C., 2002, 77). Former Indian prime minister, Rajiv Gandhi has admitted that only 15 percent of isolated area reached their potential beneficiaries. India’s political leaders are responsible of the corruption that is on going for a long time in Indian Democracy. In fact, the congress party in India conducted corrupt practices when they formed ministries in 1937. Jawaharlal Nehru, the first prime minister of India, was known as the ‘cleanest political leader of India’ but for instance, some political leaders today say that it was because of him that Indian political corruption has turned into an epidemic. One of the reasons why Nehru is known for spreading the corruption among political leaders is because he kept protecting his congress leaders who were indulged in corrupt practices. There have been events that took place during his ruling party. Krishna Menno, the Indian high commissioner in London, 1948 was asked to buy 4,000 jeeps for Indian army who were fighting the Pakistanis at that time, only 155 jeeps reached in India (Jefferlot, C., 2002, 79). Nehru’s government rejected the incident that took place and declared that case was closed. This is a good example of a politician in Indian democracy; who are dishonest and can get away with it because of their other political colleagues. Corruption among political leaders has affected Indian democracy in two different ways. One, for supplying and making black money from businessmen’s, especially after foreign companies started emerging into Indian market. Secondly, Politicians made money, which they were suppose to spend on their campaigns, which Indian businessmen’s and foreign investors have raised. As Jefferlot (2002) stated that ‘ Indian political leaders took bribe from arm dealers who were important foreign players in the political and economic game’ which then increasingly took advantage of multinationals entering India (89). Another example of corrupt politician is, Prabhakar Rao, who was involved in scandals of importing sugar and urea. He took bribe from foreigner manufacturer, to obtain import of newsprints and paper pulp. Democracy can become negated when it assumes such proportions of corruption. Another issue in Indian politics is development of criminalization of politics, which is severely alarming in recent years. The link between crime industry and politicians in Indian are long standing. Gangs need protection from politicians for their activities, these activities involve trafficking of drugs, arms and other illegal trade business. Politicians protect gang members in various situations such as from police investigation. An example of politician involved with gang member was The Chief Minister, who not only granted to builders land reserved for civic purposes but also protected gangsters in the building businesses (Jefferlot, C., 2002, 92). Politicians also seek for protection from gang members. For example, a losing candidate may for instance, ask the gangsters for the most common fraud known as  Ã¢â‚¬Ëœbooth capturing’. This activity involves gangs to seize the ballot boxes during an election. Many other election- related Incident’s have taken place in India. Most common type of Incidents involves clashes between political parties. Violence can also take place during elections, when a politician fears losing vote against his opponent candidates. Politicians also use gangs during riots. This often involves conflict between social groups such as Hindus and Muslims. While politicians protect crime industry, there has been growing numbers of criminals entering politics in India. Jefferlot (2002) stated that ‘ convicted criminals who are not systematically disqualified can stand for elections, even if they are accused for important crime’ (95). Corruption and criminalization of politics is a direct threat to Indian democratic society. Corruption in Indian democracy arose from socioeconomic and political conditions. India is facing corruption in its politics, the criminalization of state has become a serious chronic disease over the decades (Jefferlot, C., 2002, 113). Former Prime Ministers of India are considered to have prepared the foundation of corruption during their time period. As a result of this, citizens of India do no take interest in elections and have no faith in government officials. Media also has significant impact on exposing corruption in the Indian establishment. Another worrying factor here is the problem for bribing journalists for covering election campaigns. The change in Indian democracy may be possible but the pressure against corruption needs to come from collective groups rather than individual enterprises. To summarize, Indian democracy is facing severe problems to its democratic society over the years. Some of the problems include inequality among social groups. However, Indian government faces three major kinds of Inequality. First, it deals with unequal parliament representation, whereas, the demographic inequality deals with negligence of class, gender, age, ethnic and religious ethnicities that makeup the population. Finally, the third major Inequality is social inequality, even as today, minority groups or poor people in India do not get to vote in elections. Whereas, upper class  citizens make the laws and policies which only favor’s them. Lastly, corruption is significantly a major issue India is facing today in its democratic government. Corruption in a democratic government can scare divert resources from poor and disadvantage the citizens. However, corruption continues unchecked because people in India turn away from involvement on how the country is being governed and put little interest in elections, because of their trust in politicians is damaged. Along with corruption, criminalization of politics has major concerns over the years. Politics in India has become lucrative and beneficial business, criminals can invest money and power to win elections with the support of other politicians and can enjoy unfettered power and respect among the society. Thus, criminalization of politics cannot be prevented as long as criminals are present in politics in India and, it has become a direct threat to India democracy. Bibliography Manor, James. 1996. â€Å"`Ethnicity’ and politics in India.† _International Affairs_ 72, no. 3: 459. _Academic Search Complete_, EBSCO_host_ (Accessed March 1, 2014) Joshi, Devin. â€Å"Who gets unequal parliamentary representation? A comparison of India and Sri Lanka.† _Contemporary South Asia_ 20, no. 3 (September 2012): 401-406. _Academic Search Complete_, EBSCO_host_ (Accessed February 11, 2014). Jaffrelot, Christophe. 2002. â€Å"Indian Democracy: The Rule of Law on Trial.† _India Review_ 1, no. 1: 77. _Academic Search Complete_, EBSCO_host_ (Accessed February 16, 2014). M, Anwar. 2012. ‘Indian Democracy and Caste System’ http://www.ngoworldpk.com/articles/indian-democracy-and-caste-system.htm (Accessed February 20, 2014)

Quality Assessment Plan Assignment Example | Topics and Well Written Essays - 3750 words

Quality Assessment Plan - Assignment Example We set out a methodology of assessment within a plan that also includes documentation of where our trainers are meeting the standards, and where this is not happening. This gives us information on how we might improve our trainers' performance, after which we would refine the assessment method and repeat the process. Although we expect our trainers to contribute to creating new courses and curricula, in this assessment plan we want to know if they provide effective training. Our trainers deal with a particular cross-section of people here in the establishment. Students are adult, even if they are mostly still young and, for the most part, they learn like adults. That means that they have bigger egos, are less willing to take risks and have some clear expectations. For our trainers, typically well up on their technical subjects, the challenge is on how they teach, not what they teach. We need to see our trainers deal positively with things like bad prior experiences in traditional education or mixed feelings about authority. We need to see them make optimal use of class learning through group discussions, open-ended questions and positive exchange of feedback. To start the process for defining learning objectives for the trainers themselves, assessors from this department recently made a needs analysis concerning the trainers. From this needs analysis, it became clear once again that our trainers need to manage a class to produce students that have good chances of getting employment. In particular, we list the following learning objectives for our trainers together with required standards of outcome: Trainers working with young people to train them in the installation and maintenance of plumbing and heating systems have ten learning objectives themselves: Trainer's objective Measured by standard creation of a motivating learning environment student attendance rate over and above the statutory minimum for drawing unemployment benefit 1 extra hour per day focusing student attention on the objective of getting a job the number of job interviews generated from course Average of 2 interviews per student increase of student retention of information Written test for students 90% of students do better than the minimum pass-rate learn how to ensure progress is being made Continuing assessment of students See separate rating sheet handle possible conflicts Rapidity of resolution No more than 2 minutes how to manage different learning speeds among students Coursework accomplished for class in general Finish 90% or more of coursework for all students how to manage different learning aptitudes / styles among students Coursework accomplished for course in general Finish 90% or more of coursework for all students maintaining the right level of class discipline Speed, pace of progress Daily coursework accomplished to 95% or more facilitating class discussion Give and take feedback 3 valid feedbacks given and 3 received per day encouraging student participation How much students contribute Each student to contribute to three discussions a day What does this plan do

Children and consumerism Essay Example | Topics and Well Written Essays - 2000 words

Children and consumerism - Essay Example According to Schor and Henderson (2008), children can be viewed through different paradigms. On one hand, children can be viewed as the innocent, naà ¯ve, and vulnerable targets of well-informed marketers who have to be protected by legislation in order to save them from negative messages channeled through the mass media. Proponents of this view oppose all marketing messages that target children and support their physical and emotional regulation in the hands of adults. A different paradigm, that of the ‘empowered child’, supports the notion that children have authentic interpretations of what they want that should not be affected by adult interpretations (Scor and Henderson, 2008). Proponents of this paradigm, most of whom are marketers, contend that children today are far more developed than those of past eras in that they can easily identify lies in advertising messages. According to Pine and Nash (2003), children can easily identify advertisement breaks in their tod dler years through symbols such as sound effects or logos, which they link with the product. Moreover, they may not be able to differentiate between how they feel about the product being advertised and their attitude towards the product. The interpretation that the advertisement is actually trying to sell them a product may come in the pre-teen years of 11 or 12 years. While both researches have documented statistics on studies conducted into child advertising, their respondents do not represent all the nations that are affected by marketing content that targets children. Both of the researches documented by Pine and Nash (2003) and Schor and Henderson (2008) feature participants who come from nations such as Australia, America, Britain, and Scandinavian nations. They do not address upcoming market trends in nations like Turkey, China, Mexico, or India, in which marketers are increasingly targeting children with messages

Operations manager at John lewis Essay Example | Topics and Well Written Essays - 1500 words

Operations manager at John lewis - Essay Example The researcher resorted to the review of several management principles such as Kotter’s 8 step change management model, Mintzberg’s management theory and Black Mouton managerial grid. The theories served as a strong foundation thereby enabling the researcher to identify the extent to which the managers in John Lewis effectively emulated the management principles in order to establish a better work environment which enables them to focus on both the welfare of the employees and the productivity of the organization. The management of John Lewis believes in a simple principle and that is any development within the employees will have a direct or indirect contribution to the development of the business. That is why the managers introduced a management development programme in order to ensure that the employees perform at their peak. The training program is designed to provide employees with ample scope for personal development. This will help the employees to identify their areas of strengths and work accordingly to achieve personal as well as organizational goals. The managers of John Lewis focus more on the development of personal and technical skills (John Lewis Partnership, 2015a). They follow a training and development plan based on three pillars depicted in figure 1. The managers emphasize on training the employees in three dimensions: experience (characterized by on the job training), exposure and exchange (characterised by knowledge, information and skill sharing between employees at workplace) and education (training based on theoretical learning). The training and development programme in John Lewis is designed to impart skills to employees belonging from all departments. The management framework in the company is identical to the Mintzbergs Management Roles theory. While conducting the training and development program the managers play an instrumental role in managing the new recruits. They have to change their roles

Organizational strategy Essay Example | Topics and Well Written Essays - 500 words

Organizational strategy - Essay Example Strategic information technology outlines a company’s mission objectives and goals. On the other hand, it implies that information technology changes how a company competes in the industry. Competent organizational strategy facilitates a company to create an organization efficient of delivering its oversight. Charlesmore Partners International (2008) asserts that it needs a combination of analyzing and thinking by comparing the state at which the company is at the moment, to a desired state and analyzes the gap, and capabilities to execute which make the changes to happen. Key purposes include: The prorogated structure of the company which shows the reach extensions, re configurations and strategic correlation that are required to deliver the adopted strategy. The new skills and potentials needed, knowing how they will influence workforce combination, talent possession and advancement needs; which serviceable capability advancement will be all-important. The necessary talent management practice to form a high achievable workforce. It shows the adjustments needed to design a climate that enlivens and retains the whole organization for peak execution. The business operating culture which shows how it might require changing the value program and performing style needed. The work results required and a way of attaining them. The decided combination and fit of all operating actions to give an assurance of total enterprise adjustment to the purpose of attaining it.

Summary of two articles Essay Example | Topics and Well Written Essays - 750 words

Summary of two articles - Essay Example The authors note the fact that what has in fact happened under the modern construct of cultural development is a mass standardization. Whereas before no unifying cultural interpretation existed, a false construct has been born out of this void and integrates with the individual on nearly every level of daily life. Moreover, this â€Å"false† form of culture, as the authors describes it, was originally born out of the supposed needs of the consumer (Horkheimer 1972). Such a process in and of itself is not inherently bad; however, the fact of the matter was that in order for the â€Å"needs† of the consumer to be met, a type of stereotypicalization and least common denominator had to be found. It is this process of the false culture seeking to find the least common denominator that the author’s claim is the greatest single reason why our current cultural interpretation is so misinformed, warped, and non-indicative of what would otherwise likely naturally exist in i ts place. The second article which will herein be reviewed is entitled, â€Å"Cultural Consumption as Manipulation†. This article deals with the more sinister ways in which the false ideas of culture that continue to be manifest to the individual are in fact highly developed tools which can affect a number of ulterior goals upon the consumer. As has been noted in the analysis, governments and corporations can both make ample use of culture as a platform to affect the given needs that they feel would best benefit their own particular interests in a given matter. As a means of discussing such a research interest, the authors break the ultimate question down into an analysis of both contemporary and past cultural historians and the means by which they have understood the unique paradigm that has grown and currently manifests itself within the global system of cultural interpretation. By analyzing both past representations as well as current realities of cultural conveyance, the authors seek to draw a level of inference upon the way that individuals embrace, identify with, and ultimately create a false reality within the constructs of the cultural material they are being fed on a daily basis. In short, what the authors present is something of a self fulfilling prophecy that takes place regardless of the particular cultural paradigm that is being studied. For instance, if one is met with the understanding and eventuality that what they are seeing, hearing, and otherwise experiencing is in fact a type of cultural reality, they are all the more likely to reflect this understanding back to the media and to the culture by closely mirroring the behavior that has been learned. In this way types of socio-cultural and psychological factors of mimicry and mirroring of what has been integrated into the mind of the collective consciousness is in fact what drives the interpretation and derivation of culture within the context of the given article’s point of view. Although this view is perhaps more cynical of the two articles that have been reviewed within this short analysis, the fact of the matter is that there is no clear divorce between culture, perception, and its exhibition within reality. Although the method by which this information is presented to the reader is disquieting, due in large part to the fact that the reader beings to see and understand the level of mirroring that takes place within the current system and within his/her

Determine the value of knowledge as a competitive weapon to modern Essay

Determine the value of knowledge as a competitive weapon to modern organisations - Essay Example nt position in this as they are the real â€Å"knowledge producers† and hence any new knowledge that a company looks for is produced courtesy through these people. (Rocca, 1992) Competitive success is basically commanded by the companys capability to harness and indeed develop new forms of knowledge, gained either by observation or by experience attained, which can be called as assets that in turn create the required â€Å"core competencies† of the said organization. While these competencies do exist in many forms, learning on the part of a particular company plays a pivotal role, which eventually ventures into other resources of knowledge to generate high-class and exceptional showing from the company’s employees. (Dunn, 2001) Core competencies, which usually flow out of a company, provide characteristic benefits to both the customers as well as any other individuals attached with it. These are generally espied as being the foundation of forming a competitive advantage within the said company. It is quite true that there is a host of ways in which new knowledge within a company is facilitated within its ranks. The need here is to classify the m with respect to their importance, which include the cultural infrastructure can be changed within a company so as to gather some proportion to the fact of the actual remains that have to be taken care of in the company and in its employees’ minds. It demands idealization and disclosure of everlasting knowledge that is created over a certain period of time. This usually requires basic changes to already set cultural notions in companies and more so in the minds of their employees. (Fahy, 1996) Also operational infrastructure is changed through human resources organizational practices that are managed and received by the employees and other people in a different way altogether. A basic revamp of a knowledge-centered company is required here, which would involve the job ladders, compensations, work locales and command and

HYBRID MODEL Essay Example | Topics and Well Written Essays - 2000 words

HYBRID MODEL - Essay Example Weibe was referring to institutions and groups like political parties, the press, business organizations and the like that stood between the government and the people and which makes that intimacy between the two not viable. If power is concentrated at the top, the tendency is towards anarchism but if power is allowed to filter down too much to the bottom, anarchy will result (2006). The implication therefore is that democracy is largely a balancing act, one in which the fulcrum of power is located in the middle rather than on any of the opposing sides. As Weibe states, democratic life is institutional life. A correct definition of democracy is vital and sine qua non to the crafting of a blueprint for any model of accountability in public administration upon which forms the skeletal basis of a new administration’s line of governance. In drafting the blueprint of a new hybrid model of public administration, it is important to acknowledge the inescapable existence of institution s that fill the distance between government and the people and the need to strengthen government bureacracies to bridge that distance. As the newly appointed interim president, the basis of my governance will be a model which will incorporate all the points culled from the strongest and effective aspects of the various public administration models which are the Jacksonian Democracy model, the Progressive Reform model, the Reinventing Government model, the New Public Management model, and the New Public service model, which will all bring the desired effects of strengthening the fulcrum of power that lies between and separate the government from the people so as to effectively bring the two together. It is important therefore to discuss the said models to be able to point out and explain the facets which had made these models attractive and successful and adopt them in the new model. The Jacksonian/Machine Politics Model.

Animal Testing Essay Example for Free

Animal Testing Essay Abdulrahman.Bahjat AUIS August 5, 2013 We are at war, and we will do what we need to win (joey-gruber.tripod). There is much debate over whether animal testing should be allowed or not. Some people think that it is not essential to sacrifice animals for human benefit because they are being abused and tortured severely during experiments. Those People who stand against animal testing claim that humans eliminate many lives on Earth in order to safe humans lives, So there is no justice because even animals have the right to live on earth, yet these people do not consider the truth that animals are being used in the food industry. Many organizations such as (PETA), which is the biggest organization against animal testing, think that animal testing is one of the most disturbing experiments ever, and it should be banned. However, these organizations absolutely do not look at the big picture because animal testing uses only common pests to test on, improves health and medicine, and ensures the safety of cosmetic products for the human use. Many organizations claim that animal testing reduces animals numbers and lead them to face extinction. In addition, these people say that through animal testing humans destroy the lives of many organisms. However, researchers use only pests in their experiments to test on. Animal testing gives humans more benefit by decreasing the pests to humans. 60% of all animals are mice and 20% are rats and guinea pigs and rabbits are 10% all together(PETA). This claim comes from an organization which is surprisingly stands against animal testing. The statistic above shows that animal testing does not damage animals on our planet. Many diseases are being transmitted to humans by these pests like rats. One of the most historically dangerous rat-borne diseases is the bubonic plague, also called â€Å"Black Plague,† and its variants†¦Ã¢â‚¬ ¦.. fleas transported on rats are considered responsible for this plague during the Middle Ages, which killed millions(Orkin). It is really obvious that many people know what happened during the Middle Ages when Black Plague spread over London. It was one of the historical diseases that killed thousands of people, so we can avoid such these devastating diseases by reducing rats numbers simultaneously with getting benefit to our race. Many people think that animal testing does not  improve human health and medicine, and it is only used to develop silly things, such as toiletries. Also, those people think that humans cannot ensure the safety of drugs through animal testing because they say that humans do not have completely similar body to animals. However, those people do not know the fact that is the major pro for animal testing is helping researchers in creating drugs and treatments to improve human health and medicine. Animal testing is very essential to many scientific communities. In fact, there are many people who stand against animal testing for cosmetic products, but still support animal testing for medicine function. Many medical treatments, especially for cancer and HIV drugs are being found through animal testing (About Animal Testing). These diseases that I listed above are the most severe diseases that humans ever known because they have been suffered from, but through animal testing scientists are making great progress to figure out drugs that can end the tragedy of these diseases. Animal testing helps to ensure the safety of drugs and many other substances humans (About Animal Testing). Basically, drugs can carry a great danger to humans if they are used without any assurance of its safety. This means that through animal testing we can prevent the potential danger of drugs simultaneously with saving many human lives. Furthermore, some people think that we cannot ensure the safety of cosmetic products for human uses because humans and animals do not have completely similarities outside structure between them which may lead to many mistakes after using these products. However, those people do not look at the details which are the ones that matter. When scientists use animals to test on, they really do not care about the external structure, but they really care about the common organs and physical traits. Through animal testing we can test even the first toilet paper in order to know whether these products are safe for human use. Researchers often work with animal models that have biological systems similar to that of a human(Amprogress). This is why scientists use animals as models to test on because the common similarities that humans and animals have. It is really an inevitable fact that even if humans find out new methods of testing, companies will restore animal testing on new products to ensure full safety of any product (cosmeticproduct-europe). Animal testing is an irreplaceable, and without it we can rarely achieve full safety insurance. It is really important to test all cosmetic products  on animals because these products are usually chemical products that carry danger with them. In conclusion, I think that animal testing is really needed to improve the quality of societies, and that can be achieved by the results and discoveries of animal testing. Animal testing is a great way to find out how a living body reacts to different products which can help us to find out whether these products are safe to be used by humans, so if humans want to develop their communities, animal testing cannot be avoided. Cited Work: 1-Joey Gruber Tripod, http://joey-gruber.tripod.com/id2.html# 2-Peta, http://www.peta.org/search/SearchResults.aspx?q=statistics 3-Orkin, http://www.orkin.com/rodents/rats/rat-borne-diseases/ 4-About animal testing, http://www.aboutanimaltesting.co.uk/using-animals-testing-pros-versus-cons.html 5- Amprogress, http://www.amprogress.org/AnimalResearchFAQ 6- Cosmeticproduct-europe, http://www.cosmeticsdesign-europe.com/Formulation-Science/L-Oreal-animal-testing-alternatives-vital-but-ensuring-product-safety-is-a-MUST

Early Childhood In Playground Children And Young People Essay

Early Childhood In Playground Children And Young People Essay Naturalistic research is done by observing the type of play of children in the early childhood. According to the Piaget stage theory, it is mentioned that the childrens age of 2 to 7 year old is the period when the most occurrence of creating relationship with peers happened (Lahey, 2012). Based on the statement itself, we know that we can easily observe the interaction between children through the type of play in this age range. In current theory, Piaget mention that children in current age are classify with three type of play to occur relationship with peer (Lahey, 2012). One of it is solitary play (Lahey, 2012).Solitary meaning is same with the children are playing alone in the area (Lahey, 2012).Yet solitary play are been classify to two different components, first it name solitary constructive play and second it name solitary non-constructive play(Alicia Richard, 2005). Solitary constructive play is broadly defined as the movement of objects with the purpose of creating somethin g and exploratory play, more specifically including activities such as artwork and puzzle and block construction (Katz Buchholz, 1999; Rubin, 1982; Alicia Richard, 2005). Solitary non-constructive play is described as repetitive muscle movements with or without an object (such as banging a block against a wall; Coplan, Rubin, Fox, Calkins, Stewart, 1994; Lloyd Howe, 2003; Alicia Richard, 2005). Second type of play is called parallel play, it means that children who play around with other children with close distance and yet they are not playing together or having fun together (Lahey, 2012). The last type of play is corporative play which means that children are playing with other children which it could be two children or more (Lahey, 2012). One of the reasons why we conduct the naturalistic research is that we are able to explain the personality of the child according to the three type of play. For example, the majority of solitary play involved active, goal-directed activities such as blocks and arts and crafts; large muscle play; and educational play, such as challenging puzzles, workbooks, or reading (Moore, Evertson Brophy, 1974). As such, children who play alone are most likely to be seen independent and mature more than immature (Moore, Evertson Brophy, 1974). The objective that we focus in the current observation is to determine that children age from 2 to 7 (Preoperational stage) are solitary play in public playground even that other children are around. By past research paper we found that there have a lot thing that children can able to interact with other children for example in public playground which is the place that full with childrens laugher. From the current information, we have a reason that to choose public play ground as the location to do the naturalistic observation. Method Participants: The sample of this survey includes children in the early childhood which was children ranging from 2-7 years old. There were a total of 30 children who participated in the observation. There were about 60% of the children which were male while 40% of them were female. The major percentage of the childrens race which is was 55% is Malay, while about 25% percent of them were foreigners. The rest of the percentage which was 20% consists of both Chinese and Indian. Researchers predict that the age of the children observed were mostly 3 years old. Materials: The materials used for naturalistic observation were simple. Pen and paper were used to record the observations made. Every single detail of the observations made were jot down at the paper with the pen. Any forms of camera or video recorder were not used. Procedures: We did the observation in the childrens playground in KLCC Park for three consecutive days which was Friday, Saturday and Sunday. Observations were done from the time 12-3o clock in the afternoon. We assigned each other to observe from different spots in the park. One observer observed in the center of the of the childrens playground while the rest observed from each corner at the side of the playground. Conclusion The purpose of the research is to investigate the type of play of the children in their early childhood. In this naturalistic research, we managed to collect data by observing 30 children which is under 2-7 ages. We can found that about 30 of children got 17 children were solitary play which is they like to play alone .While the others 13 early childhood were under parallel play and cooperative play. In the 13 of the early childhood, 10 of them were parallel play which is the children were like to play near but not with another child. The rest 3 of them were like to play involves cooperation between two or more children. That means overall in our research ,there are 56 percent of the early childhood like to play alone,33 percent of the them like to play near but not interact with the child and 11 percent of the early childhood like to involves cooperation with other children while they playing. Based on the result we found that our hypothesis match with that result which is to study that children in the age of 2 to 7 years old that children will have a distance with other children when they are near. The situation of children to get near with other children is when one of the children is playing with the playground facility and the child has to share with other children. In the current situation we will list it as parallel play

puritans Essay -- essays research papers

Their opponents ridiculed them as "Puritans," but these radical reformers, the English followers of John Calvin, came to embrace that name as an emblem of honor. At the beginning of the seventeenth century, England faced a gathering storm in religious life - the Puritan movement. Before the storm abated, the Puritans had founded the first permanent European settlements in a region that came to be known as New England. The Puritans believed that God had commanded the reform of both church and society. They condemned drunkenness, gambling, theatergoing, and Sabbath-breaking and denounced popular practices rooted in pagan custom, like the celebration of Christmas. They deplored the "corruptions" of Roman Catholicism that still pervaded the Church of England - churches and ceremonies they thought too elaborate, clergymen who were poorly educated. The refusal of English monarchs to attack these "besetting evils" turned the Puritans into outspoken critics of the government. This King James I would not endure: he decided to rid England of these malcontents. With some of the Puritans, known as the Separatists, he seemed to have succeeded. The Separatists, a tiny minority within the Puritan movement, were pious people from humble backgrounds who concluded that the Church of England was too corrupt to be reformed from within. In 1608 one Separatist congregation at Scrooby decided to flee to Holland. That move afforded them religious freedom, but they found only low-paying jobs and were distressed by desertions from within their ranks to other religions. Some decided to move again, this time to North America. In December of 1620, eighty-eight Separatist "Pilgrims" disembarked from the Mayflower at a place they called Plymouth on the coast of present-day southeastern Massachusetts. But misfortune followed the Separatists to the New World. The hardships of the crossing and inadequate provisions left many vulnerable to a "starving time" during the winter. The Plymouth colony would have failed entirelyif the Pilgrims had not received assistance from local Indian tribes. The Pilgrims had received permission from England to settle farther south in the New World, but they had sailed off course and lacked any legal sanction for their land claims or their government in Plymouth. English authorities, however, distracted by ... ...regationalism fostered a growing diversity of opinion and practice, because each local church was free to go its own way. By the end of the seventeenth century, many churches had adopted more liberal standards for admission to membership or to the sacraments of baptism and communion. Divisions among New England's Congregationalists became even more pronounced after the 1730s because of the first Great Awakening, a major religious revival. Some welcomed it, but others disliked the emotionalism and disorder that attended the new religious enthusiasm. Competing denominations gained from the Congregationalists' disputes: disgruntled conservatives deserted to the Anglicans and Quakers, and the most radical advocates of revivalism formed "Separate" churches or joined the Baptists. By the middle of the eighteenth century, New England had become a more mobile, commercialized, stratified, and diverse society. But for most of the region's inhabitants, earlier patterns of life persisted. The majority remained an insular, rural folk, their lives defined by the seasonal rhythms of agriculture, the bonds of family, church, and local community, and a fundamentally religious outlook.

Eros and The Modern World Essay -- Greek Mythology

In the ancient world there were two different images that could be presented of the god Eros. The first was that of a young man with wings and rings in his hands, illustrated by a statue that was created around 400 BCE by the sculptor Praxiteles (Fig.1). Second is the depiction of a mischievous baby by an unknown sculptor from the first century BCE (Fig.2). This second depiction also had wings but once again the bow was missing. If the god Eros is depicted as a child he is generally with Aphrodite his mother. Of these two depictions the most common in the modern world is the baby depiction. Even though the baby depiction is the most common, in some instances whoever is working with the depiction will choose to use the young man. Since both depictions are still used in the modern world, there are really only two significant changes since antiquity. First is the idea that Eros is one member of a race of mythical creatures. Second is the misconception that Eros is the god of love when he is really the god of sexual desire. Although Eros is commonly depicted in the modern world he is more often recognized by his Roman name Cupid. By using the name Cupid it becomes much easier to find depictions of the god Eros. For this assignment I have chosen to use three depictions from the modern world and one from the nineteenth century. Of these depictions, three come from video clips and one is a painting. All of these depictions encompass different aspects of the god. In some of these depictions he is the only cupid and in others he is just one of many. Another aspect these depictions cannot agree on is whether or not he is the young man or the baby. On top of both of these disagreements, one of the clips seems to contend that... ...ed Fig.6 MrPhanhonnhien. â€Å"Charmedvn tap 18-The Torn Identity_ part2.avi.† 19 July 2011. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=mmbbm1L9hls&feature=related Fig. 7 heatmaster20. â€Å"Charmed-Forever Charmed Part 4.† 19 January 2009. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=_InMQ7LuXwg&feature=related Fig.8 MrPhanhonnhien. â€Å"Charmedvn tap 18-The Torn Identity_ part3.avi.† 19 July 2011. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=0UnTWByK5hc&feature=related Fig. 9 BluTaiger. â€Å"Pastoral Symphony 2/4: Centaur Courtship.† 12 January 2010. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=0BzfBwyjkYM&feature=related Fig.10 ChrisTheGreek2007. â€Å"Comedy of Arrows part 1.† 7 March 2008. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=830frPb6eaA&feature=related Eros and The Modern World Essay -- Greek Mythology In the ancient world there were two different images that could be presented of the god Eros. The first was that of a young man with wings and rings in his hands, illustrated by a statue that was created around 400 BCE by the sculptor Praxiteles (Fig.1). Second is the depiction of a mischievous baby by an unknown sculptor from the first century BCE (Fig.2). This second depiction also had wings but once again the bow was missing. If the god Eros is depicted as a child he is generally with Aphrodite his mother. Of these two depictions the most common in the modern world is the baby depiction. Even though the baby depiction is the most common, in some instances whoever is working with the depiction will choose to use the young man. Since both depictions are still used in the modern world, there are really only two significant changes since antiquity. First is the idea that Eros is one member of a race of mythical creatures. Second is the misconception that Eros is the god of love when he is really the god of sexual desire. Although Eros is commonly depicted in the modern world he is more often recognized by his Roman name Cupid. By using the name Cupid it becomes much easier to find depictions of the god Eros. For this assignment I have chosen to use three depictions from the modern world and one from the nineteenth century. Of these depictions, three come from video clips and one is a painting. All of these depictions encompass different aspects of the god. In some of these depictions he is the only cupid and in others he is just one of many. Another aspect these depictions cannot agree on is whether or not he is the young man or the baby. On top of both of these disagreements, one of the clips seems to contend that... ...ed Fig.6 MrPhanhonnhien. â€Å"Charmedvn tap 18-The Torn Identity_ part2.avi.† 19 July 2011. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=mmbbm1L9hls&feature=related Fig. 7 heatmaster20. â€Å"Charmed-Forever Charmed Part 4.† 19 January 2009. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=_InMQ7LuXwg&feature=related Fig.8 MrPhanhonnhien. â€Å"Charmedvn tap 18-The Torn Identity_ part3.avi.† 19 July 2011. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=0UnTWByK5hc&feature=related Fig. 9 BluTaiger. â€Å"Pastoral Symphony 2/4: Centaur Courtship.† 12 January 2010. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=0BzfBwyjkYM&feature=related Fig.10 ChrisTheGreek2007. â€Å"Comedy of Arrows part 1.† 7 March 2008. Youtube. Web. 20 March 2012. Video http://www.youtube.com/watch?v=830frPb6eaA&feature=related

Recruiting and Team Building for Angel Springs Care Essay -- Human Res

Recruiting and team building for Angel springs care Recruitment and selection is a process that takes place at every plane of an organization and is among matters of utmost importance in human resource management. It refers to the process of drawing, ascertaining their competencies, and choosing the individual who fits the job. The process is often the first move towards instituting the competitive power and the essential precedence for the organisations and considering the current global situation, every recruit should thus be most fitting to enable build an effective team (Nankervis, Compton & Morrissey, 2009, p. 15). Some employers dwell only on qualifications and past experience of the applicants so much that additional initiation and guidance is deemed irrelevant. How the job is to be handled is overlooked while professionalism is overemphasized. However, in health and social care organizations just like in many other organizations, recruitment goes beyond acquainting the new employee to co-workers, laying down the basic operations and practices of the place of work (Belbin, 2000, p. 5). Recruitment constitutes an organized operation ranging from rooting the prospective suitors to organizing and carrying out the interviews. The process also demands a lot of time alongside a variety of resources. Fundamentally, a recruitment process involves job evaluation, sourcing, screening and selection and orientation. Job analysis involves documenting the existing or expected job requirements (Nankervis, Compton & Morrissey, 2009, p.27). This is encompassed in a job description and gives the limits and aims of the quest. This majorly comprises a combination of duties carried out previously and there’s need to update them before to en... ...the productivity of the old and new employees under one environment. Since individuals don’t often achieve much in isolation, team work becomes of utmost importance to ensure that the diverging talent of employees is incorporated and harmonised towards a good and common cause. Team building strategies ensure that this is possible as strong teams give a fundamental, reliable source of lasting competitive edge for healthcare organizations. Works Cited Belbin, R. M. (2000). Beyond the team. Oxford: Butterworth-Heinemann. Hough, M. (2002). Group work skills and theory. London: Hodder Arnold. Nankervis, A., Compton, R. & Morrissey, B. (2009). Effective Recruitment and Selection Practices, 5th ed. Albany, NSW: CCH Australia Limited. Pedler M, Burgoyne J and Boydell T. 2007. A Managers guide to self-development. Manhattan, NY: McGraw Hill- Education.

Master of Business Administration Essay

International business is a term used to collectively describe topics relating to the operations of firms with interests in several countries. Such firms are sometimes called multinational corporations (MNC’s)1. Points of discussion with this topic may include cultural considerations, which itself may include differences in law and legal system, language barriers, living standards, climate and more. These have to be overcome for a MNC to be successful in an overseas venture. A form of company in international business is an IBC. An IBC (international business corporation) is a form of offshore company. IBCs include banks, insurance companies, and trading firms. Well known examples of MNCs include fastfood companies McDonald’s and Yum Brands, vehicle manufacturers like General Motors and Toyota, consumer electronics companies like LG, Sony, Siemens A.G. and General Electric. MNCs generally have a subsidiary or an interest over a company in the country of venture. One of the results on the increasing success of International Business ventures is Globalization. The international environment is very important today. Globalisation, the process whereby businesses develop worldwide brands and products which they supply across the world, and in which they employ labour in many different countries, has transformed business relations. The international environment2 is the interaction between (1) the domestic environmental forces and the foreign environmental forces and (2) the foreign environmental forces of one country and those of another country. According to Porter, the international environment is characterized by the following trends: * Reduction in the differences among countries. The economic differences among developed and newly developed countries sees to be narrowing in areas like income, factor costs, energy costs, marketing practices, and distribution channels. * More aggressive industrial policies. Governments like Japan, South Korea, and West Germany are taking aggressive postures to stimulate industry in carefully selected sectors. This policy is giving firms in such countries the support to make bold moves into new markets. * National recognition and protecting distinctive assets. The proactive exploitation of such distinctive assets as natural resources (e.g., oil, copper, tin, rubber) by governments is a reflection of changing philosophy toward industrial policy. This trend has potentially fundamental implications for world competition. * Freer flow of technology. The increased flow of technology from country to country tends to promote more global competition. * Gradual emergence of new large-scale markets. China, Russia, and possibly India may ultimately emerge as huge markets in the future. Thus, gaining access to these markets may well become a crucial strategic variable in the future. * Competition from newly developing countries. Developing countries are increasingly well prepared to make major capital investments in large-scale facilities, aggressively to seek to buy or licence the latest technology, aggressively to take enormous risk. The net result of these changing currents has been to make the international arena a fiercely competitive marketplace in which the standards of competitive success have risen dramatically in the last few decades. There have been some cross-currents that have made the pattern of international competition very complex and different from earlier competitive strategies of the 1950s. These cross-currents are3: Slowing rates of economic growth. Eroding types of comparative advantage. New forms of protectionism. New types of government inducement Proliferating coalitions among firms from different countries. Rowing ability to tailor to local conditions Because of the currents and cross-currents, many more firms have become international in their strategies and operations. The recent strategies revolve around several themes described by Porter: There is no one pattern of international competition nor one type of global strategy. The globalization of competition has become the rule rather than the exception by 1986. The nature of international competition has changed markedly in the last two decades. Implementing a global approach to strategy requires a difficult organizational reorientation for many firms. The international environment consists of4: competitors the economic system the social system the monetary system the political/legal system the environmental system. Competitors’ actions affect the ability of the business to make profits, because competitors will continually seek to gain an advantage over each other, by differentiating their product and service, and by seeking to provide better value for money. The economic system is the organisation of the economy to allocate scarce resources. The economy tends to go through periods of faster and slower growth. Businesses prosper when the economy is booming and living standards are rising. The social system is the fabric of ideas, attitudes and behaviour patterns that are involved in human relationships. In particular businesses are influenced by consumer attitudes and behaviours which depend on such factors as the age structure of the population, and the nature of work and leisure. The monetary system facilitates business exchange. Monetary activity is based around earning, spending, saving and borrowing. Money has been likened to the oil that lubricates the wheels of commerce. Monetary activity involves businesses in a web of relationships involving financial institutions (e.g. banks and building societies), creditors, debtors, customers and suppliers. A key monetary influence for business is the interest rate. Higher interest rates increase business costs and act as a break on spending in the economy. The political/legal system creates the rules and frameworks within which business operates. Government policy supports and encourages some business activities e.g. enterprise, while discouraging others e.g the creation of pollution. The environmental system is the natural system in which life takes place. Increasingly businesses have become aware of the relationship between their economic activity i.e. making goods and services for profits and the effects that this has on the environmental system. International business differs from its domestic counterpart5 in that it involves three environments – domestic, foreign and international environments instead of one. While environmental forces can be similar in domestic and foreign environments their impact and values often differ creating ambiguity and making the impact of decisions difficult to assess. These environments create an additional layer of complexity requiring business leaders to have a solid understanding of business concepts and techniques used both in home and host countries in which they operate. Better understanding of the environmental forces in the host country in which a business operates will allow business leaders to decide if a concept or technique (1) can be transferred to another country as is, (2) must be adapted to local conditions, or (3) cannot be used altogether. Differences between international environment and domestic environment6 Today, business is acknowledged to be international and there is a general expectation that this will continue for the foreseeable future. International business may be defined simply as business transactions that take place across national borders. This broad definition includes the very small firm that exports (or imports) a small quantity to only one country, as well as the very large global firm with integrated operations and strategic alliances around the world. Within this broad array, distinctions are often made among different types of international firms, and these distinctions are helpful in understanding a firm’s strategy, organization,  and functional decisions (for example, its financial, administrative, marketing, human resource, or operations decisions). One distinction that can be helpful is the distinction between multi-domestic operations, with independent subsidiaries which act essentially as domestic firms, and global operations, with integrated subsidiaries which are closely related and interconnected. These may be thought of as the two ends of a continuum, with many possibilities in between. Firms are unlikely to be at one end of the continuum, though, as they often combining aspects of multi-domestic operations with aspects of global operations. Domestic and international enterprises, in both the public and private sectors, share the business objectives of functioning successfully to continue operations. Private enterprises seek to function profitably as well. Why, then, is international business different from domestic? The answer lies in the differences across borders. Nation-states generally have unique government systems, laws and regulations, currencies, taxes and duties, and so on, as well as different cultures and practices. An individual travelling from his home country to a foreign country needs to have the proper documents, to carry foreign currency, to be able to communicate in the foreign country, to be dressed appropriately, and so on. Doing business in a foreign country involves similar issues and is thus more complex than doing business at home. LITERATURE REVIEW A business does not function in a vacuum. It has to act and react to what happens outside the factory and office walls. These factors that happen outside the business are known as external factors or influences. These will affect the main internal functions of the business and possibly the objectives of the business and its strategies. Main Factors The main factor that affects most business is the degree of competition – how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are: Social – how consumers, households and communities behave and their beliefs. For instance, changes in attitude towards health, or a greater number of pensioners in a population. Legal – the way in which legislation in society affects the business. E.g. changes in employment laws on working hours. Economic – how the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors. Political – how changes in government policy might affect the business e.g. a decision to subsidise building new houses in an area could be good for a local brick works. Technological – how the rapid pace of change in production processes and product innovation affect a business. Ethical – what is regarded as morally right or wrong for a business to do. For instance should it trade with countries which have a poor record on human rights. Changing External Environment Markets are changing all the time. It does depend on the type of product the business produces, however a business needs to react or lose customers. Some of the main reasons why markets change rapidly: Customers develop new needs and wants. New competitors enter a market. New technologies mean that new products can be made. A world or countrywide event happens e.g. Gulf War or foot and mouth disease. Government introduces new legislation e.g. increases minimum wage. Business and Competition Though a business does not want competition from other businesses, inevitably most will face a degree of competition. The amount and type of competition depends on the market the business operates in: Many small rival businesses – e.g. a shopping mall or city centre arcade – close rivalry. A few large rival firms – e.g. washing powder or Coke and Pepsi. A rapidly changing market – e.g. where the technology is being developed very quickly – the mobile phone market. A business could react to an increase in competition (e.g. a launch of rival product) in the following ways: Cut prices (but can reduce profits) Improve quality (but increases costs) Spend more on promotion (e.g. do more advertising, increase brand loyalty; but costs money) Cut costs, e.g. use cheaper materials, make some workers redundant Political Environment Each country varies regarding international trade and relocation of foreign plants on its native soil. Some countries openly court foreign companies and encourage them to invest in their country by offering reduced taxes or some other investment incentives. Other countries impose strict regulations that can cause large companies to leave and open a plant in a country that provides more favorable operating conditions. When a company decides to conduct business in another country, it should also consider the political stability of the host country’s government. Unstable leadership can create significant problems in recouping profits if the government falls of the host country and/or changes its policy towards foreign trade and investment. Political instability is often caused by severe economic conditions that result in civil unrest. Another key aspect of international trade is paying for a product in a foreign currency. This practice can create potential problems for a company, since any currency is subject to price fluctuation. A company could lose money if the value of the foreign currency is reduced before it can be exchanged into the desired currency. Another issue regarding currency is that some nations do not have the necessary cash. Instead, they engage in counter trade, which involves the direct or indirect exchange of goods for other goods instead of for cash. Counter trade follows the same principles as bartering, a practice that stretches back into prehistory. A car company might trade new cars to a foreign government in exchange for high-quality steel that would be more costly to buy on the open market. The company can then use the steel to produce new cars for sale. In a more extreme case, some countries do not want to engage in free trade with other nations, a choice known as self-sufficiency. There are many reasons for this choice, but the most important is the existence of strong political beliefs. For example, the former Soviet Union and its communist allies traded only with each other because the Soviet Union feared that Western countries would attempt to control their governments through trade. Self-sufficiency allowed the Soviet Union and its allies to avoid that possibility. However, these self-imposed trade restrictions created a shortage of products that could not be produced among the group, making the  overall quality of life within the Soviet bloc substantially lower than in the West since consumer demand could not be met. When the Berlin Wall came down, trade with the West was resumed, and the shortage of products was reduced or eliminated. Social Environment and Responsibility Social change is when the people in the community adjust their attitudes to way they live. Businesses will need to adjust their products to meet these changes, e.g. taking sugar out of children’s drinks, because parents feel their children are having too much sugar in their diets. The business also needs to be aware of their social responsibilities. These are the way they act towards the different parts of society that they come into contact with. Legislation covers a number of the areas of responsibility that a business has with its customers, employees and other businesses. It is also important to consider the effects a business can have on the local community. These are known as the social benefits and social costs. A social benefit is where a business action leads to benefits above and beyond the direct benefits to the business and/or customer. For example, the building of an attractive new factory provides employment opportunities to the local community. A social cost is where the action has the reverse effect – there are costs imposed on the rest of society, for instance pollution. These extra benefits and costs are distinguished from the private benefits and costs directly attributable to the business. These extra cost and benefits are known as externalities – external costs and benefits. Governments encourage social benefits through the use of subsidies and grants (e.g. regional assistance for undeveloped areas). They also discourage social costs with fines, taxes and legislation. Political Environment Each country varies regarding international trade and relocation of foreign plants on its native soil. Some countries openly court foreign companies and encourage them to invest in their country by offering reduced taxes or some other investment incentives. Other countries impose strict regulations that can cause large companies to leave and open a plant in a country that provides more favorable operating conditions. When a company decides to conduct business in another country, it should also consider the political stability of the host country’s government. Unstable leadership can create  significant problems in recouping profits if the government falls of the host country and/or changes its policy towards foreign trade and investment. Political instability is often caused by severe economic conditions that result in civil unrest. Another key aspect of international trade is paying for a product in a foreign currency. This practice can create potential problems for a company, since any currency is subject to price fluctuation. A company could lose money if the value of the foreign currency is reduced before it can be exchanged into the desired currency. Another issue regarding currency is that some nations do not have the necessary cash. Instead, they engage in counter trade, which involves the direct or indirect exchange of goods for other goods instead of for cash. Counter trade follows the same principles as bartering, a practice that stretches back into prehistory. A car company might trade new cars to a foreign government in exchange for high-quality steel that would be more costly to buy on the open market. The company can then use the steel to produce new cars for sale. In a more extreme case, some countries do not want to engage in free trade with other nations, a choice known as self-sufficiency. There are many reasons for this choice, but the most important is the existence of strong political beliefs. For example, the former Soviet Union and its communist allies traded only with each other because the Soviet Union feared that Western countries would attempt to control their governments through trade. Self-sufficiency allowed the Soviet Union and its allies to avoid that possibility. However, these self-imposed trade restrictions created a shortage of products that could not be produced among the group, making the overall quality of life within the Soviet bloc substantially lower than in the West since consumer demand could not be met. When the Berlin Wall came down, trade with the West was resumed, and the shortage of products was reduced or eliminated. Economic Environment An important factor influencing international trade is taxes. Of the different taxes that can be applied to imported goods, the most common is a tariff, which is generally defined as an excise tax imposed on imported goods. A country can have several reasons for imposing a tariff. For example, a revenue tariff may be applied to an imported product that is also produced domestically. The primary reason for this type of tariff is to  generate revenue that can be used later by the government for a variety of purposes. This tariff is normally set at a low level and is usually not considered a threat to international trade. When domestic manufacturers in a particular industry are at a disadvantage, vis-à  -vis imports, the government can impose what is called a protective tariff. This type of tariff is designed to make foreign products more expensive than domestic products and, as a result, protect domestic companies. A protective tariff is normally very popular with the affected domestic companies and their workers because they benefit most directly from it. In retaliation, a country that is affected by a protective tariff will frequently enact a tariff of its own on a product from the original tariff enacting country. In 1930, for example, the U.S. Congress passed the Smoot-Hawley Tariff Act, which provided the means for placing protective tariffs on imports. The United States imposed this protective tariff on a wide variety of products in an attempt to help protect domestic producers from foreign competition. This legislation was very popular in the United States, because the Great Depression had just begun, and the tariff was seen as helping U.S. workers. However, the tariff caused immediate retaliation by other countries, which immediately imposed protective tariffs of their own on U.S. products. As a result of these protective tariffs, world trade was severely reduced for nearly all countrie s, causing the wealth of each affected nation to drop, and increasing unemployment in most countries. Realizing that the 1930 tariffs were a mistake, Congress took corrective action by passing the Reciprocal Trade Agreements Act of 1934, which empowered the president to reduce tariffs by 50 percent on goods from any other country that would agree to similar tariff reductions. The goal was to promote more international trade and help establish more cooperation among exporting countries. Another form of a trade barrier that a country can employ to protect domestic companies is an import quota, which strictly limits the amount of a particular product that a foreign country can export to the quota-enacting country. A government can also use a nontariff barrier to help protect domestic companies. A nontariff barrier usually refers to government requirements for licenses, permits, or significant amounts of paperwork in order to allow imports into its country. Cultural Environment Before a corporation begins exporting products to other countries, it must first examine the norms, taboos, and values of those countries. This information can be critical to the successful introduction of a product into a particular country and will influence how it is sold and/or marketed. Such information can prevent cultural blunders, such as the one General Motors committed when trying to sell its Chevy Nova in Spanish-speaking countries. Nova, in Spanish, means â€Å"doesn’t go†Ã¢â‚¬â€and few people would purchase a car named â€Å"doesn’t go.† This marketing error—resulting simply from ignorance of the Spanish language—cost General Motors millions in initial sales—as well as considerable embarrassment. Business professionals also need to be aware of foreign customs regarding standard business practices. For example, people from some countries like to sit or stand very close when conducting business. In contrast, people from other countries want to maintain a spatial distance between them and the people with whom they are conducting business. Thus, before business-people travel overseas, they must be given training on how to conduct business in the country to which they are traveling. Business professionals also run into another practice that occurs in some countries—bribery. The practice of bribery is common in several countries and is considered a normal business practice. If the bribe is not paid to a businessperson from a country where bribery is expected, a transaction is unlikely to occur. Laws in some countries prohibit businesspeople from paying or accepting bribes. As a result, navigating this legal and cultural thicket must be done very carefully in order to maintain full compliance with the law. Physical Environment Other factors that influence international trading activities are related to the physical environment. Natural physical features, such as mountains and rivers, and human-made structures, such as bridges and roads, can have an impact on international trading activities. For example, a large number of potential customers may live in a country where natural physical barriers, such as mountains and rivers, make getting the product to market nearly impossible. EXAMPLES Marks & Spencer9 As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions and operations. The way of doing things guides and influences employees as they carry out their work. However, when organisations develop a new business strategy this creates a process of change. This leads to different ways of working. Company background10 With more than 120 years of heritage, Marks & Spencer is one of the best-known British retailers. The company has more than 450 stores within the UK and employs more than 65,000 people. It also operates outside the UK where it has a developing business in places as far afield as Hong Kong. In recent years, the UK’s retailing industry has been characterised by intense competition. Customers are more aware of where and how they want to shop. They also know what sort of shopping experience they require. This has made it much more difficult for retailers to survive. Facing the challenges The result was that Marks & Spencer had to develop a new business strategy. This created a period of change for the whole organisation. The period of change involved refocusing the business upon the basics. This included the three business values of Quality, Value, and Service. Marks & Spencer developed a promotional campaign that emphasised ‘Your M&S’. This helped the company to connect customers with the heritage in the business. It also linked the business in the minds of customers with its two other values of Innovation and Trust. The process involved three key features: developing products that customers wanted  investing in the environment within stores  providing good customer service to look after customers.  These changes have created a business environment with more challenges for employees. Managers had to prepare employees for whatever role they would be asked to undertake in this new environment. The answer was to develop career paths for the employees. This case study looks at the processes of training and development at Marks & Spencer. It shows how this helped employees to cope with the challenges they faced and created a career path for them. Mc Donald’s11 McDonald’s is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than 30,000 restaurants in over 119 countries, serving around 50 million people every day. All businesses face challenges every day. One of the major challenges facing McDonald’s is managing stock. Stock management involves creating a balance between meeting customers’ needs whilst at the same time minimising waste. Waste is reduced by: 1. Accurate forecasting of demand so that products do not have to be thrown away as often. 2. Accurate stock control of the raw materials. Stock management involves creating a balance between meeting customers’ needs whilst at the same time minimising waste. This is an increasingly tough balancing act. As customer tastes change, McDonald’s needs to increase the range of new products it offers, so the challenge of reducing waste becomes even greater. Why change was needed12 In the past, stock ordering was the responsibility of individual restaurant managers. They ordered stock using their local knowledge, as well as data on what the store sold the previous day, week and month. For example, if last week’s sales figures showed they sold 100 units of coffee and net sales were rising at 10%, they would expect to sell 110 units this week. However, this was a simple method and involved no calculations to take account of factors such as national promotions or school holidays. It took up a lot of the Restaurant Manager’s time, leaving them less time to concentrate on delivering quality food, service and cleanliness in the restaurants. The new system In 2004, McDonald’s introduced a specialist central stock management function known as the Restaurant Supply Planning Department. This team communicates with restaurant managers on a regular basis to find out local events. The  team builds these factors into the new planning and forecasting system (called Manugistics) to forecast likely demand of finished menu items (e.g.Big Macs). This case study looks at how McDonald’s manages its stock through its management systems and what benefits this brings. Conclusion The world has a long history of international trade. In fact, trading among nations can be traced back to the earliest civilizations. Trading activities are directly related to an improved quality of life for the citizens of nations involved in international trade. It is safe to say that nearly every person on earth has benefited from international trading activities. International business grew substantially in the second half of the twentieth century, and this growth is likely to continue. The international environment is complex and it is very important for firms to understand this environment and make effective choices in this complex environment. In this assignment we examined the characteristics of an international environment, the differences between international environment and domestic environment and then the: constrains, difficulties, benefits and opportunities having in mind social cultural factors, political factors, and legal, environment. Finally we outlined the cases of famous firms. The topic of international business is itself complex, and this discussion serves only to introduce a few ideas on international business issues. BIBLIOGRAPHY Books: Buckley, P.J., ed. What is International Business? Basingstoke, Hampshire; New York, NY: Palgrave Macmillan, 2005. Churchill, G., and Peter, P. (1995). Marketing: Creating Value for Customers. Austen Press Daniels, J.D., and L.H. Radebaugh International Business:. Environments and Operations. Reading, MA: Addison-Wesley, 1997. Hofstede, G. Culture’s Consequences: Individual Differnces in Work Related Values. Beverly Hills, CA: Sage Publications, 1980. Internet Sites: Wikipedia. http://www.thetimes100.co.uk/company_list.php www.mcdonalds.com www.marksandspencer.com http://applications-of-strategic-management.24xls.com/en128 http://www.tamu-commerce.edu/genbus/walker www.referenceforbusiness.com/management/Gr-Int/International-Business

Improving Track Safety Design With Passive External Airbags Engineering Essay

Re design/ rating and recommendations for design and building alterations by bettering the path safety utilizing inactive external airbags. The grass path bikes can be raced with progressively safe since there is a batch more room for development and betterments, both in the instance of bikes every bit good as barriers in the race paths. Sing the current methods and developments applied around a modern grass path race, it is clear that monolithic and a batch more betterments can be made to avoid hurts to the riders, witnesss every bit good as fatal clangs of bikes. Along with this, the overflow countries of the current grass path rushing circuits are surrounded by wooden pole fencing with linking ropes as clang barriers which is non at all safe during the race. Taking a closer expression at the present clang barrier constituents it is obvious that a rope n wooden barrier is the worst comparison to all other barriers as it provides no safety and protection to the riders and witnesss during the high velocity clang. Basically if any stiff and inelastic stuff barrier is installed and if it does non travel off to some extent during a clang, it is non advisable to put in it since the energy absorbing power is really low. And if such an inelastic barrier is installed it may ensue in terrible hurts to the rider and rider and entire devastation of bikes. Other alternate barriers which used more normally are the light froth clang barriers with the wired thin metal mesh of considerable snap and resembles divider fencing and are installed environing the path giving infinite to run off country. Although these barriers are effectual against low impact hits, a current bike has excessively much velocity and torsion for those fencings to defy a hit and high impact. Finally, the most frequently used barrier fencings are wooden barriers which are impermanent and are less soaking up of impact energy. Exploitation of inactive airbag system as a 3rd barrier. In an impulse to better overall grass path safety and to happen a solution for above mentioned track safety jobs, a new development can be used as an alternate barriers for the path safety intents which can be used on the curves where there is a maximal chance of bikes traveling off the path or around the path as a safety barrier. The new coevals airbag system consists of normal airbags which are of inactive and can be used exterior to the path. Each airbag merely a inactive bag, which are pre hyperbolic bag of air and are of peculiar lengths, so that any combination of bags can be used every bit long as the path length, and can be easy transported or shifted from one path to another as all the paths are impermanent, and can be used with add-on to the current wooden barrier or if installed decently can replace the wooden barrier wholly. Therefore doing easy to put in and take after the race when and where of all time required with different path forms. The advantage of the barrier air bag is, it can non merely hyperbolic with normal but it can besides be inflated with any other alternate gases available and sometimes it is flexible more even to make full an equal normal liquid and a type of froth as good. Since the alternate types of rising prices increases the cost of installing and operation normal or dry air from the ambiance is much preferred as compared to any other surrogate. The air bags should be really exactly designed so that it wholly absorbs the bike impulse when it strikes them at really high velocity on the rushing circuits. The alone characteristic of the barrier air bag is when the bike hits the barrier with a really high impact, the inactive external barrier airbag evacuates a certain measure of air which is perfectly equal to the strength of the bike impact on the air bag wall. The bag which is partly deflated during the impact can once more inflated by a suited pump which regains and maintains the force per unit area and volume of the bag back to normal as before the hit. And those bags can be used for full completion of the circuit every bit good as other many races and if badly non damaged it can be used for several old ages till the bag stuff loses its snap due to age or serious wreckage due to crisp and pointed parts of the bikes during the clang. The normal air bag design constellation of the fence of path can be well compared to a drape of much large size, which is composed of many little inflatable shock absorber like which is attached one after the other like a concatenation of all around outside path. The barrier bags can be connected or fixed to each other one behind the other and every bit good to the gimmick fencing which is present behind them or even can be fixed on the land, and provided the air bag should hold adequate perpendicular rigidness so that it should non travel away skiding when the bike crashes the bag at really high impact. The air bags can be rapidly installed behind the 3rd gimmick fencing merely to supply safety to riders and every bit good as the witnesss. Fabrication of the barrier air bags The effectual airbags can be manufactured by run uping or can be thermoformed like plastics from derived functions of assorted tissues in such an interface that the barrier air bag is really extremely immune to high velocity bike hit impacts, parts invasions and resistant to fire in some instances and besides sing all the conditions conditions during the race is on. All the stuffs selected to the airbag industry must be tested and validatingly verified, and a combination of man-made fibers may be besides a really good pick for industry. Materials such as C fibers or Kevlar which has high strength and relatively less weight, which are already widely used in motor athleticss until now, can besides be used for the fabrication of air bags. Flexibility in air bag to accommodate different state of affairss in the race Different force per unit areas can be applied to the airbags depending upon the applications, when blow uping the air bags. Air bag can be filled with more volume of air which in return has more possible energy absorbing capacity, but the job is when the air displaces from the bag when crashed by bike, and therefore the air issues will hold to be sized for assorted velocity impacts. The air issues of the bag should be made sensitive plenty such that when the bike impacts with different velocities several sum of air should be discharged from the bag and the issue force per unit area should be pre determined. Hence every bag must be equipped with sufficient sum of air mercantile establishments which are to be a hermetic waterproofing in the signifier of opening to blow up every bit good at the same clip which enables go forthing the air measure from the bag at the fleeting hits. These air issues are plus points and advantageous cardinal solutions to the airbags as these allow the bike striking the airbags to be absorbed as a whole alternatively of resiling back the riders and bike when they ram the bag. Further customization of the airbags can be done to accommodate different applications. And airbags can besides be constructed for many uninterrupted metres in the signifier of wall, if the paths are to be made lasting, irrespective of length and breadth for effectual protection in a racing path boundary lines. Another betterment can besides be done in the air bags by adding one or more constituents in assembles bags like including pockets to catch the rider individually on the surface as the bike hits the front surface and Michigans, and rider every bit good as rider may wing in the air after crashing to the barrier, can be caught if the pockets are provided on the above or top surface of air bags. And such a constellation can be made possible in air bags by a resistive plastic model. The state of affairs of the path decides whether a combination of little attachable bags or big bags must be used in the race as some of race paths may non hold equal infinite to keep the race path, run offs and every bit good as witnesss. Proper, thorough full graduated table trials and surveies must be carried out before put ining or implementing the air bags on the existent path. It is non mandatory for the form of the airbag and stuff and any form can be manufactured harmonizing to the demand of path safety. The air bags which are put on the race circuits to absorb energy of the bike impact traveling off the paths particularly on the curves and go forthing the curves can be fixed, fastened, welded, glued and can be used incasing them in any arrested development structures or systems in conformity to protect the needed as stated before. The tissue used for the bag surface stuff may perchance be a mixture of glass fiber based, C fiber, man-made fiber based or Kevlar fiber since it is really strong. But it is non good to increase the thickness of the airbags utilizing stacking up of C to one or more beds inside with a orderly harmonic of man-made fibers or with any other combinations of two or more types of hempen texture. Air bag should hold chief characteristic characteristic of resistant to violent and difficult impacts, and to some extent opposition to rupture, fire and an in effectible to the conditions conditions. Airbags can be used in lasting path and every bit good, apart from stiff lasting systems, the airbags can besides be used as nomadic barriers, where of all time required. It can be dismantled, moved and replaced of fixed easy wheresoever needed in different locations where the race takes topographic point and can physically supported on a movable constructions that can back up potentially violent impact clangs. This interesting belongings of the air bag makes it good feasible solution for the impermanent circuits like grass paths and such as those which are used in the universe mass meeting titles. Amongst the advantages of the barrier air bags implemented on the grass path rushing circuits, is the shifting of circuits from a unsafe topographic point onto a more secured topographic points. This system can widely be used alternatively of current path safety systems and can replace the inferior barriers which do non supply any safety to the riders and the witnesss. The belongings of absorbing energy expeditiously through the controlled deflation of the airbags through the air exits. These airbags may go a hope for safety protections that wholly absorbs the impact energies and will non convey back to the bike striking it. Another good advantage of this air bag is the show surface on inside the path every bit good as outside the path harmonizing to the form along the grass path circuits can be efficaciously used by the advertizers. Last but non least at the terminal, there will be existent demand for these sorts of barriers if manufactured consequently with low operation costs and purchasing costs to the path circuits all over the universe. It is really easy to still develop the air bag engineering and executions to supply in the market as all sorts of engineering is available already for bettering the safety and guaranting 100 % safety in the grass paths and other similar paths circuits for witnesss, riders and from their machines during the clang.

Poetry: Its Universal Appeal and Merits Essay

Poetry was born out of the basic human desire to communicate; not only meaning but feelings. The reading of poetry is a matter of both: pleasure as well as enlightenment. It serves as one’s escape from the dullness, drudgery, and oppressive influences of life. Poetry appeals to our sense of beauty, thus giving us aesthetic pleasure. Thus, it is capable of evoking a range of different emotions; laughter, tears, sighs, nostalgia, etc. , in its audience. At the general and universal level, poetry recollects the actual experiences of mankind – joys, sorrows, misfortunes, love, hatred, etc. It is hard usually to distinguish among these complex emotions. However, poetic interpretation helps us distil these complex emotions. When it comes to interpretation, a poem can be seen in many ways: simply as an aesthetic object, a work of art to look at and be entertained by, or a new way of looking at the ordinary things. Or we may consider the poem to be a ‘new experience’. Poetry is all this and more. What I personally like about poetry is how it liberates the mind, opening my eyes to newer possibilities and meanings. It gives a broadness and richness to my life, perceptions, and imagination. Its study and appreciation is important because it enlarges one’s vision of life and broadens one’s sympathies and spectrum. Initially, a poem may look hard to crack through, but I have learnt that understanding a poem is a matter of time, and it requires patience, a certain frame of mind, and perspective. As I continue to read and re-read it, different layers of meanings begin to unravel. Thus, there is something new to be discovered every time I read a poem: a new revelation, a new insight, a new appreciation. I cannot help but awe and wonder how poets are able to convey the most extensive, in-depth meaning and images through the fewest words, and weave a web of the most intricate images and symbols. It is this brevity what makes poetry distinct from other genres of literature and forms of knowledge. It is not uncommon for students of Science to look down upon poetry or at least feel baffled by it. I, however, don’t share their sentiments. Poetry definitely stands out in terms of its merit when compared with Science and Prose. It can be said that if prose is the language of reason, poetry is the language of emotions. Similarly, the imaginative and emotional appeal of poetry distinguishes it from Science. Science teaches us knowledge and appeals to our minds. The aim of both is the same i. e. , to arrive at truth. While Science derives from facts and owes nothing to the extra mundane forces; in contrast, poetry seeks to express truth in the most concrete and pictorial form possible – in the form of images or pictures in which meaning can be seen with the mind’s eye. In Science and Mathematics, generality, abstraction, and impartiality are appreciated. But in poetry, particularity and novelty are marvelled at. Unlike Science, poetry operates in the sensory dimension, and thus acts as the third eye. A poet helps us see deeper into the truths of nature and life; and thus, poetry relies a lot on intuition and imagination. It teaches us the knowledge of the human heart, by appealing to our senses. However, in distinguishing poetry’s importance among other disciplines, we must understand that one cannot be substituted for the other. We should remember that although the Romantic Movement was a reaction against Science and reason and propagated the need for emotional intensity, yet others like the Victorians sought for a compromise, a balanced approach. Indeed, poetry seeks to coexist in harmony with other disciplines. I understand that life is complex, and one needs to approach it from all realms of knowledge in order to understand it. Thus, a wholesome approach to life contains a balance between both faculties: the rational as well as the emotional. One major criticism against poetry is that it is art for art’s sake. It is believed that poetry is divorced from real life and the poet is living in an ivory tower in isolation from real life. Some of this criticism is valid when it refers to the escapist form of poetry that it provides an escape to the reader by transporting him/her to an imaginary and seemingly perfect world. However, the appeal of this sort of poetry is momentary and very transient. The enduring form of poetry is one which talks about the universal issues and themes, relevant to all times. This why Shakespeare and others’ poetry have endured the test of time and continue to be revered. When we read poems, we not only have our emotions aroused as we are entrained by the poems, but we also have a chance to have an insight into the poets’ perceptions. A poet doesn’t merely use the poem as a vehicle for expressing his philosophy. He, above all, wants to help us experience things in the way he has experienced them. Hence, we are able to connect with the poet and his vision and the larger microcosm of the universe through that vision. We can also say that poetry is the result of divine inspiration, which doesn’t come easy and to just about every one. Therefore, a poet is a seer, and his method is insight, intuition, and a vision, which enables us to see what we may generally miss. A poet has a rich and vivid imagination; it travels far and wide and gathers exotic images, whether he is describing something farfetched or mundane. The poet chooses to describe the ordinary into the most extraordinary way. Poetry’s novelty lies in giving a new meaning to common place words, thus giving them new associations. Let me elaborate my point of view through examples. For instance, a poet may see the sun sinking and the shadows growing larger. This might remind him of the passage of time and the approaching of death. This common place observance may give him an idea for a poem. As he puts pen to paper, the product of this process would become a poem. Through his unique ideas, experiences, and opinions to a common observance, he gives a fresh perception of the world around us, relates it to and make it part of a larger whole. Thus, the poem begins to have larger and universal implications. Similarly, poetry lets us appreciate the beauty in woods on a snowy evening, and helps us resonate with the common sentiment of finding a moment of peace in an otherwise busy life. Likewise, a mathematician would tell you that one tablespoon equates to near about 25 grams, but only a poet like Eliot would use ‘coffee spoon’ as an appropriate device for measuring Prufrock’s life in his poem ‘The Love Song of J Alfred Prufrock’. While other disciplines inform us about facts; it’s only the poets who can seek the connection between two unlikely things and situations. The poet thus makes connections between two unlikely things. For me, lyrical poetry is the most enjoyable form because of its intense emotional and richly imaginative appeal. Literature’s primary purpose is to give us pleasure, and poetry is an embodiment of this sentiment. It is a source of keen delight for me to read the lyrical poetry of Shelly, the sensuous ideas of Keats, the narrative poems of Coleridge and Byron, the sweet and musical verse of Tennyson, the Nature poetry of Wordsworth, and the melancholy mood of Mathew Arnold. All this is a source of solace and peace, wonderment and bafflement. In a volume of poetry, there is something to be read every day, something to suit the pensive mood and vexed mind. The technical elements in a poetic piece, like the syntax, meter, rhyme, rhythm, etc. , make its structure, but ultimately, the metaphors, the imagery, the depth and range of emotions, the expression, the novelty of the subject and the poet’s ingenuity are what give the poetic piece its appeal. Wordsworth (as cited in Davie, 1972) has rightly said: â€Å"Poetry is the first and last of al knowledge – it is as immortal as the heart of man† (p. 9). Hence, one may argue that the best of the poetry is created out of life, belongs to life, and exists for life. A poet constantly ponders on ways to live and live well: in a beautiful and natural way, which happens to be my goal in life too. Work Cited Davie, D. (1973). Thomas Hardy and British poetry. Great Britain: Taylor & Francis.